“To share is to unite and empower”. 

With this physical interactive installation called “We are Here” Vlisco will exactly do that and enable women from different countries who attend these events to share their voices and thoughts. Record your video message in the installation and have it played back in realtime on the screens onsite. Your voice becomes one screen in this ever-growing database of female voices. 

Mixed with animated graphic layers and ready to share with women who are in the same type of installation or event in different countries. Connect them all in an engaging way. Encouraging them to connect and empower. Make their voices heard. The installation was set up during the Vlisco events for International Women’s Month in Ivory Coast, Ghana, Benin and Togo. 

The installation itself revolves around 5 screens, showing recorded videos and Vlisco based fabric pattern animations. The center screen is used for the interface of the video recording system, the surrounding 4 screens do playback of all other previous recorded videos. 

his system allows users to record their message and during this recording, the system will detect certain spoken ‘hot words’. These words are pulled from the Vlisco Women’s Month 2020 manifest and contain words such as ‘women’, ‘empower’, ‘united’ and so on. When one of the words is detected, an animation containing that word overlays on the recording. 

Special animations made up of elements of the special Vlisco Women’s Month 2020 fabrics are also being overlaid on top of the recording. This results in a rich visual message, connecting with Vlisco’s Women’s Month message and fabrics. All animations consist of elements of the Vlisco Women’s Month 2020 fabrics. The fabrics are also used on the back wall in the installation to keep a consistency between overlayed animations and recorded video. 

My role as a creative lead was to design and visualise this experience. I designed the physical installation and made all the building plans for the local builders. I designed the layout of the website and created and animated the different animations that were used on screen.  

See below some behind the scene’s images.